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View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

The 30-Second 'Roblox' Rule: How to Hook the Next Generation of Gamers

Taylor Field-Draper  (Lead Producer for Special Projects, Gamefam)

Location: Room 3016, West Hall

Date: Thursday, March 21

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Design

Format: Session

Vault Recording: TBD

Audience Level: Intermediate

In this session, Taylor shares best practices for creating the ultimate first-time user experience (FTUE) specific to Roblox experiences we follow at Gamefam, outline critical distinctions on the differences between ideal Roblox FTUEs that lead to higher conversion rates and player retention and traditional FTUEs on multiplatform title and F2P mobile games most devs are already familiar with. He shares findings on the impact of Roblox UGC creator and player culture on game design when it comes to UI/UX, and key learnings following the launch of 3 of the top 5 highest Roblox player-rated concert experiences. He also includes practical examples of Roblox-specific design choices used for the most popular and played branded titles on Roblox, including Sonic Speed Simulator (798M visits), Hot Wheels Open World (55.99M visits) and how to retain and grow an active player base and enthusiastic community following a successful 'hook' with the all important Roblox FTUE.

Takeaway

Attendees will learn the critical distinction between what works and what doesn't for new games on Roblox and walk away armed with practical data-driven examples that lead to improved KPIs, higher conversion rates, improved player retention, and most importantly, games that the growing Roblox community loves and plays regularly!

Intended Audience

This lecture is recommended for
- Professionals in the games industry interested in the advantages of developing on Roblox
- Indie developers focused on user-generated content (UGC) platforms, including Roblox, Fortnite, and Minecraft
- Developers working on games with an official license or brand partner



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